Noise Reduction Rating is the standardized measure of how much a hearing protector attenuates sound, and it is the only comparable number in this category. Amplification multiples like "5X" are not measured against any standard and cannot be compared between products.
Two things about NRR are worth knowing. First, it is measured in a laboratory on a perfect fit, and real-world attenuation is meaningfully lower — a common rule of thumb is to derate it substantially for imperfect fit. Second, gunfire is impulse noise well above the threshold at which hearing damage happens instantly rather than cumulatively.
Those two facts together are why over-buying is the correct instinct here, and why doubling up — plugs under muffs — is standard practice indoors or beside a muzzle brake. Combined protection is not additive; you gain roughly five decibels over the better of the two. At these levels, five decibels is a great deal of energy.
Electronic muffs earn their premium for one specific reason: they amplify ambient sound while compressing the gunshot, so you can hold a conversation and hear a range command. Passive muffs with a higher NRR protect at least as well and leave you deaf to everything, which has its own safety cost on a range.
Getting protection right
Fit is most of real-world performance
A muff's rated NRR assumes a complete seal around the ear. Glasses arms, long hair, hats and a rifle stock bumping the cup all break that seal, and a broken seal loses far more protection than the difference between a 22 and a 25 NRR muff. Thin cushions or slim cups designed to clear a stock are addressing a real problem.
Double up where it matters
Indoors, at a covered range, or beside braked rifles: foam plugs under muffs. Insert the plugs properly — roll, pull the ear up and back, insert, hold while they expand. A badly inserted plug provides a fraction of its rating.
Slim cups for long guns
Thick muff cups get bumped by a rifle stock as you mount the gun, which lifts the cup and breaks the seal at the exact moment the shot goes off. Slim-profile muffs exist for this reason and it is not a cosmetic choice.
Electronic or passive
Electronic for anywhere you need to hear range commands, converse, or listen for game. Passive for maximum attenuation at the lowest cost, with the accepted trade of hearing nothing.
Hearing damage does not heal
Worth stating plainly. Noise-induced hearing loss and tinnitus are permanent. There is no treatment that restores what a single unprotected shot indoors can take, which is why this is the one category on this site where we would say buy more than you think you need.
How these were picked
I haven't handled these. Here's what I did instead.
Everyone in this category says they tested twenty of these. I haven't tested any, and I say so. What I do instead: read the manufacturer's manual and published specification, compile the numbers that decide the purchase, do the arithmetic in the open, check the live price, and name one product to skip. The scores above are judgments from that research against a published rubric — they are not measurements I took, because I do not have a lab and I am not going to pretend otherwise.