Most Vortex buying guides sort by price and let you work out the rest. That is backwards. The configuration you need is decided by what you shoot at and in what light, and only then does budget narrow it down.
So here is the same lineup sorted by job. Every one of these was verified live before it went on the page, and the tier guide explains what the Crossfire-to-Razor ladder actually means if you want the background.
Deer, in ordinary light
A 3-9x40 with a BDC reticle. This configuration has taken more deer than every other combination put together, and there is a reason: three power is low enough for a close shot in cover, nine is enough for anything you should be taking at range, and a 40mm objective keeps the scope low and the rifle balanced.
The Crossfire II Dead-Hold BDC does this for around $119. If your shooting happens between about nine in the morning and four in the afternoon, stop reading and buy that one.
Deer, at dawn and dusk
Which, for a great many hunters, is when the shot actually happens. This is the one situation where stepping up a tier genuinely changes outcomes. Same 3-9x40 configuration, better coatings, roughly double the money — the Diamondback.
Note what you give up: the Diamondback in this configuration has a plain duplex reticle, no holdover marks. That is the trade. Better glass, less reticle.
Open country
Longer shots, better light, less cover. Four to twelve power and a 44mm objective. The Crossfire HD 4-12x44 does this for around $199 and it is the sensible budget answer to a western hunt.
The thing to be honest about: a 4x floor is a real handicap if an animal appears at forty yards in timber. Do not buy an open-country scope for a timber rifle because you might hunt open country one day.
The range
Different requirements entirely. You want first focal plane so the holdovers are true at every magnification, and exposed turrets built to be dialed and returned to zero. The Diamondback Tactical 4-16x44 FFP is four hundred dollars and there is nothing close to it at that money.
The cost of first focal plane is that the reticle gets fine at 4x and genuinely hard to see in poor light. That is why this is a range recommendation and not a hunting one.
Rimfire
A rimfire-specific scope exists for one reason: parallax. General riflescopes are set with parallax fixed at around a hundred yards; a .22 gets shot at twenty-five to seventy-five, and at those distances a hundred-yard parallax setting means the reticle floats against the target as your head moves.
The Crossfire II 2-7x32 Rimfire has a close parallax setting and costs around $119. The Crossfire HD version is forty dollars more for better coatings. On a two-hundred-dollar rimfire, either is a defensible ratio and the cheaper one is not a compromise.
The one that does everything adequately
A 1-6x low-power variable. At 1x with the illumination on it works essentially like a red dot; at 6x it will identify an animal at a few hundred yards. The Strike Eagle 1-6x24 is around $226 and it is the most versatile single optic on this page.
Strike Eagles are what I run on my own ARs, which is why this one carries the owner-run stamp below and the rest of the page does not. That is not a claim that it out-performs anything here — it is a claim about what I chose to buy for a general-purpose rifle, and why.
It is also not the best at anything. That is what versatile means, and it is worth knowing before you buy.
Getting the configuration right
Start with the bottom number, not the top
The lowest magnification decides whether you can take a close shot. The highest decides whether you can take a long one. Almost everyone shops on the top number and gets bitten by the bottom one. A 6-24x scope on a timber rifle is a mistake you make once.
BDC marks are a promise about a trajectory that may not be yours
Dead-Hold BDC marks are calibrated to an assumed velocity and ballistic coefficient. Your rifle, your load and your altitude are not the ones in the calculation. Confirm every mark on paper at the distance it claims before you trust it on an animal. This is not optional.
Second focal plane means holdovers work at one power
On an SFP scope the reticle stays the same visual size while the target grows, so subtensions are only correct at the calibrated magnification — usually maximum. Dial the scope down and the marks silently stop meaning anything. This catches out more people than any other single thing in riflescopes.
Rimfire parallax is not a marketing feature
It is a genuine optical difference and it is the reason a rimfire-labeled scope exists. If you have ever shot a .22 and found the reticle drifting as you moved your head, that is parallax, and it is fixable by buying the right scope.
Mount it properly or none of this matters
Torque the ring screws to specification, level the reticle to the rifle and not to your eye, and check both again after the first fifty rounds. Our mounting hardware page has the rings, the levels and the wrench.